{{ Here’s an excerpt from the corporate brochure
for Cheeseburger in Paradise. }}

At Cheeseburger in Paradise,
we serve up generous portions of paradise daily.

It all began while vacationing in Maui in 1988. Tired of the "fish of the day" specials, we yearned for a juicy cheeseburger, but they were rarer than a Hawaiian mitten. So our solution was to purchase the best oceanfront property on the island and start our own burger joint. Cheeseburger in Paradise proved to be an immediate success, with a per seat gross that places it in the top five percent of restaurants in the nation. Since that time, we’ve repeated our success in Oahu, Mexico and Las Vegas.

What’s our secret for manufacturing paradise? It’s simple: we do all we can to put our customers in a great mood. After all, paradise is a state of mind. So Cheeseburger in Paradise appeals to all your senses — sight, smell, hearing, touch, taste, and humor. You can feast your eyes on a technicolor Hawaiian sunset outside our windows, and playful tiki knick-knacks inside. As you banter with a flippant waitress, your favorite rock and roll songs play one after another, putting you in a frisky frame of mind. And when you sink your teeth into a gooey, five-napkin cheeseburger, you think to yourself, "Man, life is great." This is the dining experience Cheeseburger in Paradise delivers.

Now we’ll reveal our fundamental marketing strategies, and even translate them into English for you. We locate our restaurants in mega-watt tourist destinations with heavy foot traffic. That means lots of hungry people with money in their pockets are walking by. We have strong brand recognition — which means that almost everybody has heard of Cheeseburger in Paradise. And our concept appeals to a very wide demographic. That means that people of all ages and backgrounds like cheeseburgers. After all, practically anywhere on earth, people will start salivating if you say "cheeseburger."